We’re excited about the progress we’ve been making in introducing new strategies, approaches and capabilities to Aspen’s social marketing function in recent months. I’m often asked what makes Aspen different from other social offerings out there. My answer is always the same; we deliver real, measurable outcomes aligned with, not at the expense of, business goals. The [...]
Late last week I had the privilege of participating in a panel discussion about the ROI of social media with senior marketers from Discover, Alberto Culver, NCSA Athletic Recruiting Network, Action for Healthy Kids and Brookfield Zoo. It was interesting to hear how each of these companies and the many organizations in the audience were [...]
In these times, it doesn’t take much to delete a message, toss it in the garbage, unsubscribe, etc… Triage is happening from multiple places, 24×7. As a marketer, you only have a few precious moments before the reader decides where your message will go and if they’ll ever want to hear from you/your brand again. This begs [...]