The debate raged in 2010 about the relevancy of email in an increasingly social world. You saw popular brands like Ben and Jerry’s supposedly declare an end to their email programs. If email has indeed let Oliver into the house, moved to California, or started selling nostalgic memorabilia, then why did email volume reach its [...]
The common water cooler talk these days seems to be “what do you think will happen this year” or as I call it the “what bright shinny object will you chase?” Over the years I’ve learned that I don’t need to be the first one to jump on the “what technology is cutting edge,” maybe [...]
At a recent marketing conference, legendary marketer Bob Thacker jokingly stated when he arrived at OfficeMax the marketing budget was so low, he concluded the only way they could afford to get their message out was to hire the best gossipers they could find. That comment was somewhat inspired in that it correlates with what [...]
In recent days, I’ve been increasingly asked what the 2011 trends will be in social media as various experts offer up their perspectives. Rather than talk about specific channels or the social “fatigue” people may experience in 2011, I typically respond with the following three macro trends that will dictate the success of social in [...]
Last month, within the span of 30 minutes, I was able to purchase tickets for a San Diego Chargers game, buy my mom a Kindle for Christmas, set my fantasy football lineup, make reservations at my favorite restaurant, and schedule an appointment to get my oil changed. What’s the big deal, you may be wondering? [...]