One of our retail clients had become so committed to digital marketing, they are just now re-gaining sight of the real challenge, that consumer behavior is really fragmented right now.  Here is a topic we really did cover with them a little bit ago that may be relevant to your choice of marketing mix. Many [...]

I sent this WSJ article (link here:http://goo.gl/esPmA) around to my teammates Tuesday morning and wanted to share with you, our blog reader. As a user, I’m not sure that I’d welcome intrusive ads being pushed to my phone from a competing brand. However: how many of us access content about the car model, motorcycle, boat, home [...]

I’d suggest that we look at how Advanced Analytics, or AA, benefits and supports those organizations that use “it.” So, rather than define AA simply as optimization, predictive modeling, forecasting, and all the stat models and analyses we can perform, AA should be recognized as a pathway to drive differentiation and competitive advantage out of [...]

While it seems that mail delivery on Saturdays is going the way of Like Cola, cassette tapes, and Sport magazine, let me make a last plea to Postmaster General John Potter.  Are you absolutely sure you want to kill off Saturday home delivery? Saturdays are the one-day each week where Americans have the time to [...]

Facebook quietly announced yesterday (http://goo.gl/23b3E) that company and organization pages would now take on the same new format as personal profiles did (an image of mine below for those not familiar) over the last couple weeks. While the news hasn’t generated much attention yet, make no mistake, this is a significant move in the company/consumer [...]

I am amazed at how digital couponing has transformed the packaged-goods industry (please see a recent article here: http://goo.gl/3axDV). Recently, one of my packaged goods clients recently asked me how he could take his digital coupon strategy to the next level to create an e-CRM program to increase loyalty. Consider using the approach our digital [...]

On Oct. 12, 2010, GAP US President Marka Hansen, admitted that GAP “did not do it the right way” and withdrew their new logo (listed on the left, with their old logo on the right) only 7 days after its launch. The cause of the high visibility reversal was caused by the over 2,000 complaints [...]