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Not Getting ROI on Your Digital Analytics Investment? Get on a Data Fitness Program.

Analytics tools are like fitness equipment. They are a means to an end. Simply implementing a tool won’t get you anywhere. That’s like buying a treadmill and never getting on it.
The purpose of the tool is to gain valuable insights to improve your online presence. I hear clients and analysts constantly talking about why they [...]

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Marketers Convene at BlogHer Annual Convention: http://ht.ly/2o7yC (Did you attend BlogHer? What did you think of the event? ^cw) 2010/08/11

@hupajoob @candyeich Do we have some Foursquare cheating going on in West Chicago?! 2010/07/28

5 tips for lively Twitter chats: http://ht.ly/2gHoz (#DesignChat was started by one of Aspen's own @hupajoob! ^cw) 2010/07/26

ROI Isn't Always $imple: http://ht.ly/2fAX8 (How do you measure success? ^cw) 2010/07/23

5 Tips for Managing Your Companyâs Brand on the Web: http://ht.ly/2bWr5 (Do you have any other tips? ^cw) 2010/07/15

TweetDeck Surpasses 15 Million Downloads: http://ht.ly/2aKGG (Are you a TweetDeck user or does HootSuite have your heart? ^cw) 2010/07/13

How Social Media Has Prepared Us for Collaborative Business: http://ht.ly/286xB (Do you use social media as a career tool? ^cw) 2010/07/07

@efilmstudio It does seem pretty silly, but I'm not surprised that there is such a lavish option available! ^cw 2010/07/07

Have an extra $20,000? How about a Diamond-Encrusted iPhone 4: http://ht.ly/27xxZ (What do you think? Is this worth it? ^cw) 2010/07/06

Have a fantastic 4th of July weekend everyone! 2010/07/02

I know it's only Thursday, but I can't stop thinking about the weekend! What will you be doing for the 4th of July? ^cw 2010/07/01

@mekomorgan Thanks for the RT! Enjoy your #SMday 2010/06/30

Happy Social Media Day! #SMday (will you be attending an event after work? ^cw) 2010/06/30

@js2comm Is there a battle for Mayor going on in your offices? I just won the mayorship of our NJ office and I'm feeling pretty proud. ^cw 2010/06/28

Foursquare Locates New Funds to Expand: http://ht.ly/24fZQ 2010/06/28

Who was able to get their hands on the #iPhone4 yesterday? What do you think of it so far? 2010/06/25

Mashable has declared June 30 to be Social Media Day - http://ht.ly/22bnK (Will you be celebrating? ^cw) 2010/06/23

Is Twitter's Promoted Trends & Traffic Surge Causing Fail Whale?: http://ht.ly/21clz (What do you think of Promoted Trends? ^cw) 2010/06/21

Wonderful Article on Coach Wooden and Marketing from @keithtrivitt http://ow.ly/1Whci #prbc 2010/06/09

USA Today's JD Power Poll... Vote for Best Airline (hint hint, we will be voting for AirTran)http://ow.ly/1VMCV 2010/06/08

BUILT TO SELL. ENGAGE. RETAIN.

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