Aspen Marketing was chosen ExactTarget’s Embedded Partner of the Year in the 2009 Subscribers Rule Awards, which recognize the industry’s top email marketing programs. Aspen, an ExactTarget Certified Gold Partner, was chosen from among a pool of nominations by more than 7,000 clients worldwide.
ExactTarget’s Subscribers Rule philosophy stresses the importance of respecting subscribers’ preferences in regards to marketing messages. It contains three simple beliefs:
- Serve the individual
- Honor their unique preferences with regard to communication, content, frequency and channel
- Deliver them timely, relevant content that improves their lives
Awards were presented during ExactTarget’s annual user conference, Connections ’09, in Indianapolis in front of more than 1,300 attendees.