12
Aug
Aspen Delivers AirTran’s Mark on AirTran Campaign
by admin

 

Mark on AirTran was a daring campaign on all fronts, even as it was complicated by Homeland Security/TSA logistics and FBI requirements.  Nevertheless, the campaign redefined experiential marketing by taking full advantage of social media, events, digital and public relations, growing its reach and depth exponentially as Aspen Marketing guided communication streams to build upon each other.

For more information on the campaign, please visit: www.MarkonAirTran.com

1 Comment
Stored in: Social Media
  • http://blog.greattv.com/2010/03/out-of-the-silo-big-idea-leverages-social-media-to-produce-integrated-marketing-success-story-for-airtran-airways-congrats-aspen-marketing/ Out-Of-The-Silo Big Idea Leverages Social Media To Produce Integrated Marketing Success Story For AirTran Airways: Congrats Aspen Marketing – a Blog by GREAT! CEO & Chief Creative Officer Dan Smigrod – That's GREAT!

    [...] The “Mark on AirTran” campaign was presented Tuesday (3/30/10) at the Integrated Marketing Summit in Atlanta by Aspen’s Director of Digital Analytics and Social Media Greg Asman and Senior Public Relations and Social Media Strategist Heather Dueitt. You can learn more about the Aspen Marketing Services campaign for AirTran by clicking here. [...]