West Chicago, IL, August 25, 2009 – Aspen Marketing Services, one of the nation’s largest privately-held marketing services agencies, today announced the hiring of Nathaniel Lin as President of Advanced Analytics.
In his new role, Lin will be responsible for strategy and execution of all analytics initiatives deployed to drive leading-edge CRM, direct marketing, digital and [...]
Mark on AirTran was a daring campaign on all fronts, even as it was complicated by Homeland Security/TSA logistics and FBI requirements. Nevertheless, the campaign redefined experiential marketing by taking full advantage of social media, events, digital and public relations, growing its reach and depth exponentially as Aspen Marketing guided communication streams to build upon [...]