With client marketing departments ravaged by layoffs and unfilled openings, what really makes the difference in creating a strong Account Services/Client bond? Here are three somewhat low-tech thoughts often forgotten in the non-stop world of marketing:
1) Open your ears and close your mouth.
Bad response rates and tough economic times erode the most stable partnerships. Thus, [...]
In recent weeks, Twitter has gone from being the most popular kid in school to the kid everyone wants to bully. The media is already reporting a backlash toward this social networking phenomenon. And much of that backlash may actually come from the press itself – after all, Twitter has changed the way editors and reporters do their jobs. So, maybe a little [...]