Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity. The Twitter community recently hosted Twestival, an ingenious event that merged social media and social philanthropy in more 202 cities globally. The event raised nearly $250,000 for Charity: Water, a non-profit organization bringing clean safe drinking water to people in developing nations. Digitally-savvy people around the world networked, mingled and discussed amongst the “twitterati” while raising funds for an amazing cause.
NYC Twestival attracted 1,800 attendees ranging from Sesame Street illustrators to New York Times reporters and raised over $24,000 to help fund clean water wells for 2,000 people over 20 years. Aspen Marketing, a longtime advocate for volunteerism and supporting local communities, participated in the event and had numerous employees in attendance. With real-time journalism conquered, could social cause be the killer app for social media?
I believe technology should be used to create stronger relationships. Thanks to Twestival, thousands of people around the world have become aware of the heart wrenching challenges of supplying clean water and the noble work of Charity: Water. Want to get involved? Donate funds for Twestival and Charity: Water until April.
August 28th, 2009 at 4:49 pm
[...] I believe technology should be used to create stronger relationships. Thanks to Twestival, thousands of people around the world have become aware of the heart wrenching challenges of supplying clean water and the noble work of Charity: Water. Want to get involved? Donate funds for Twestival and Charity: Water until April. No Comments [...]