I just published an article through Target Marketing on taking time to take a fresh look at how you are cross-selling/upselling in an online environment.
Please have a read… hopefully it will inspire some thought on how to combine your online data with your targeting strategy.
To put some structure around developing an approach, think about your online environment in [...]

Aspen’s Director of Web Analytics, Greg Asman, has been nominated to run a Board of Directors seat with the Web Analytics Association.
Greg is directly responsible for all web analytics and social media engagements for our clients. He’s been involved in Online Marketing, strategy and development since 1993. Greg has extensive experience in online strategy and development and [...]

There’s been a great deal of press recently on new trends in marketing to Moms.  As a highly influential demo, projected to spend $3 trillion dollars in the US alone by 2012, it’s no wonder Moms are making headlines.  From DM News to Marketing Daily — for marketers, the message is clear that traditional channels [...]

This is a simple poll to get a feel for who is responsible for your organization’s social marketing activities. Results will be posted right here on the Aspen Marketing Services blog.  Thanks for helping!

 
The drumbeat of direct mail’s demise seems to have been unending the last several months.  Banking services, credit cards, automotive, and catalog mailings are declining faster than you can say “Dow Jones.”  But is it really all doom and gloom?  Don’t recessions have a way of bringing out innovation and opening up never considered paths [...]

 Twitter has quickly become the third largest social media platform, multiplying users by the second with 11% of online adults involved.
While some see Twitter as the ideal forum to announce their morning coffee ritual, others developed methods to market brands, pitch stories to journalists, communicate with CEOs and, our new favorite, to raise funds for charity.  The [...]