New Orleans, LA, January 24, 2009 – Aspen Marketing Services, the nation’s largest privately-held marketing services agency, today announced the launch of Aspen Portal, an innovative Web-based “one-stop shop” designed to help automotive dealers establish and maintain successful relationships with their customers. For the first time, automotive dealers will be able to access all tools necessary to achieving success in today’s demanding automotive marketplace through a single, easily-navigable online interface.
“We are thrilled to launch several new products at this year’s NADA conference” said Patrick O’Rahilly, Chief Executive Officer of Aspen Marketing. “As a former mega car dealer, I understand the importance of connecting with customers. Aspen’s new tools will help dealers support and respond to clients with speed and accuracy and help build and rebuild loyalties that have been tested too many times.”
Aspen Portal is a groundbreaking all-inclusive Web interface for automotive dealers and features Aspen’s leading proprietary tools including: e-Strike, SmartTouch 2.0 and BackStop. Combining all of these components in one place, affords dealers access to today’s most complete user-friendly and state-of-the-art technology solution for security level, enrollment and reporting in the automotive industry. e-Strike is a CRM platform that allows dealers to create and execute sales and maintenance e-mail campaigns, while SmartTouch 2.0 and BackStop offer personalized telephone services that ensure customers always reach a representative to schedule services such as maintenance appointments and oil changes. Within Aspen Portal, these tools combine to help dealers foster successful longstanding relationships with clients while realizing legitimate ROI goals on marketing dollars spent. Aspen Portal is now available for thousands of dealerships at www.aspenmsportal.com
Aspen Portal is led by EVP of Automotive Product Strategy and Development, Brian Ramphal, who was previously Vice President of Product Development for JM Solutions, a division of the multi-billion dollar diversified automotive company, JM Family Enterprises, Inc. He has also held positions in high-profile companies including Ocentrix/AIMData, Inc., Newgen Results and Applied Card System, serving as Vice President and CIO at each.
The launch of Aspen Portal now serves as the central point for original equipment manufacturers, dealer groups and independent dealers to access Aspen products and services. Brian Ramphal explains “Combined with Aspen’s DM response and activation heritage, Aspen Portal gives automotive dealers the most comprehensive platform approach available under one roof.”
This is Aspen’s second major announcement during today’s session of NADA 2009. Aspen announced the creation of a new joint direct-marketing effort with Experian Automotive, a part of global information services company Experian, designed to help automotive dealers drive more store traffic and convert more sales for their pre-owned inventories. Convention participants are encouraged to stop by Booth #1440 for up-close demonstrations of the many tools available to better meet the fluid needs of dealers and their clients.
About Aspen Marketing Services
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL, Chicago, San Diego, Tampa and Toronto, ON, Aspen Marketing has more than 825 employees in North America. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Database Analytics for clients such as General Motors, AT&T, ConAgra, Motorola, Georgia-Pacific, Allstate, Kraft Foods and JVC. www.aspenms.com
# # #