During the NADA convention, Patrick O’Rahilly, President and CEO of Aspen, spent time with journalists, reporters and bloggers discussing the state of the automotive business. Pat, a former car dealer, highlighted Aspen’s focus on helping dealers stregthen their relationships with past, current and prospective owners.
Groundbreaking Web Products Provide Car Dealerships Nationwide with Unparalleled Customer Service Capabilities
New Orleans, LA, January 24, 2009 – Aspen Marketing Services, the nation’s largest privately-held marketing services agency, today announced the launch of Aspen Portal, an innovative Web-based “one-stop shop” designed to help automotive dealers establish and maintain successful relationships with their customers. For the [...]
High and low-end estimates of US automotive retail sales volume for 2009 are apart by a factor of 2+ million units. But none dispute the likelihood that ’09 will make the grim figures of ’08 look rosy in comparison. When coupled with the generally slow traffic seen in dealership service lanes in recent years it [...]
Automotive Industry, meet Analytics.
Analytics, meet Automotive.
Nice to make your acquaintance. This union–at last–results in Discipline, and it couldn’t come at a better time.
Well it’s “almost” been here for a while, kind of… For a long time, large Automotive “data” firms and others have been generating “lists” that provide some insight into “who might buy a [...]
As an Analytics group that serves a lot of clients directly, we face a lot of headwinds. I see it all the time from small and large companies alike – do these sound familiar?
“Analytics – we’ve got that covered.”
“We already do that here.”
“We have our smart guys on board.”
To quote Val Kilmer’s Doc Holiday in [...]
The goal of any automotive marketing program should be to create INCREMENTAL sales and service revenue via the marketing program. It is an obvious point, but most automotive marketing programs simply market to everybody, and then attribute every single “response” to the marketing program, not recognizing the obvious point that there are other factors at [...]
The basic methodology for evaluating consumer marketing event performance is so widely known that it hardly needs to be mentioned: classic experimental design –whether ‘test vs. control’ or ‘pre-test/post-test’ observation– is the universally preferred method. But often it is not practical or even possible to execute an event in the context of an experimental design: [...]
We’ve all heard the “actionable vs. interesting” argument before:
There is a surplus of interesting information that you will be able to determine from your Web Analytics package, but not all of it is actionable.
For example, it may be interesting for a marketer to know how many visitors use IE versus Firefox, but it isn’t necessarily [...]