15
Feb
She then asked me the eight words that will change marketers’ ability to tie customer data to future marketing campaigns:
“Would you like your receipt emailed to you?”
08
Feb
Many companies blindly attempt to retain customers at all costs. Is this a good practice?
Are there situations where you should allow customers to walk away? How much should you spend to retain a customer?
01
Feb
stored in: Analytics
The analytics industry is becoming ever more sophisticated and advanced. Nearly every week, we hear about a new analytics innovation that involves a new technique, a new area of data or a new approach to an old problem that enables some company make a significant step forward in how they are analyzing their customer base [...]